Lindsey Kratzer
CEO and Founder
Spark Health Advisors
A clear path to growth, and the people who move it.
Honest feedback from real buyers, and the relationships to grow. Built for health and benefits companies selling into the employer benefits market.
GTM readiness assessment
Not sure where you stand? Find out in six questions.
A directional read on your buyer, message, value story, materials, channel, and sales motion, with practical next steps.
- Client engagements
- 30+
- Network members
- 100+
- Buyer conversations
- Hundreds
- Covered lives influenced
- Millions
Across digital health, biotech, and provider organizations.
Decision makers and industry influencers across employer benefits.
Across brokers, benefits leaders, health plan and TPA executives, and channel partners.
By the decision makers our clients now have relationships with.
The Problem
Good companies stall in employer benefits.
It's not always your product. This market is crowded, shaped by relationships, and hard to navigate. The usual fixes often fall short.
Guessing about your buyer
You're pursuing brokers, employers, and partners, but don't know where to focus. Sales calls alone aren't telling you which channel fits or where you're stuck.
Meetings that don’t convert
You're getting meetings, but they're not turning into opportunities. Your message, offer, or value story may not match how each buyer and firm evaluates solutions.
Missing the relationships to grow
You need to reach more firms and the right people inside them. Conferences and cold outreach aren't building the trusted relationships that help you grow.
Real buyers can help you understand what's holding you back. Our team turns that feedback into a sharper approach and relationships you can build on.
What is Spark
We turn honest feedback from real buyers into relationships.
Built for employer benefits across 30+ companies, our team, process, and playbooks help you turn what you hear into a sharper approach and stronger relationships.
Our team
Experienced people who do the work with you.
We turn feedback from your buyers into recommendations, refine your positioning and financial value story, and apply playbooks for how your target firms buy.
Our network
Real buyers who help you learn and build relationships.
Our team and network work together from the start. Paid advisors give candid feedback on your solution and, when they see a fit, can become partners who advise you and champion you.
The Network
The Strategic Executive Network.
Our network reaches the firms that shape employer benefits.
Spark-paid advisors give candid feedback and share how their firms buy. As relationships develop, they can advise you and champion you with colleagues and clients. Who you meet is guided by your goals, what we learn, and each advisor's discretion.
Members include
- National practice leaders
- Broker producers
- Aggregator partnership executives
- Health plan executives
- TPA and benefits sales leaders
Organizations represented across the SEN.
Our relationships are with the individuals, at these firms.
Meet the people who can help you move forward.
Build real relationships with experienced leaders in Spark’s Strategic Executive Network.
Jordan Gray
Managing Director & Head of Alternative Sales Strategies
NFP an AON company
LinkedIn profile
Selected SEN members, not the full network. Advisors are paid by Spark and participate as individuals, not employer representatives. Participation does not imply employer endorsement; introductions are at each advisor's discretion.
How we work
Our team and network work together for you, in a continuous loop.
Tailored to your goals and where you are in the market. We learn from buyers, put their feedback to work, and build the relationships that help your sales motion gain momentum.
Know your buyer
Answers from real buyers on who to target, which channel to go after first, how they see your value, and where you’re stuck.
Get ready to win
Your plan, pitch, and value story refined for your target buyers, plus our playbooks on how each buyer type and firm chooses solutions like yours.
Grow through our network
Build relationships with partners at leading firms who advise you and can champion you within their firms and with the employers they serve.
Every conversation sharpens your approach. Every improvement goes back to the network.
Our Experience
Select companies we’ve helped grow across the healthcare ecosystem.
BiotechnologyDigital healthProvider organizations
In their own words
What our clients say.
“No one at our organization had previous experience navigating this incredibly complex market at scale. In a very short period of time, we have a customized go-to-market strategy that has been incredibly successful. Several of the conversations Spark coordinated for us based on their relationships would have never been possible through our personal outreach.”
“The Spark Health Advisors team was hands down the best that we have ever worked with. The level of expertise they provided and insights directly from potential customers was simply incredible.”
The Team
The team that gets you there.
Your Go-to-Market Lead and Channel Advisor work alongside you, with specialist support when you need it.
Spark leadership
Anish Patel
COO and General Partner
Shannon Shearn
SVP of Client Engagement
The expertise behind your engagement
- Go-to-Market Lead
- Channel Advisor
- Product Marketer
As needed
- Actuary
As needed
- Project Manager
Backed by the Strategic Executive Network
Meet the advisorsFor Senior Leaders
Bring your perspective to the network.
If you are a senior leader within the employer benefits ecosystem, with experience across brokers, consultants, health plans, TPAs, or channel partners, we would like to hear from you.
A shared operating layer
Accessed via a customized portal, giving you a clear view of clients and conversations where your expertise matters.
Coordinated by Spark
Behind the scenes, we coordinate the network, research, content, and operating rhythm around each client’s success.
Latest insights
Why Great Health and Benefits Solutions Still Struggle to Sell to Employers
If you've built a strong healthcare or benefits solution but aren't getting traction with employers, you're not alone—it's not a product issue; it's a system issue.
Read article
9 Key Insights for Accelerating Growth with Employers
Self-insured employers represent a $600B market opportunity but are increasingly difficult to reach — here are 9 keys to success gathered from over a decade of experience working with employers.
Read articleLet's see if it fits.
You have already proven this works. Now you need this market to see it. We will be honest with you about where you stand.